Now that the "Every Shrimp Has a Tale" campaign is over, the Mississippi Hospitality and Restaurant Association, along with our partners Gulf Seafood Trace and the Gulf Seafood Marketing Coalition, want to thank everyone who helped make the campaign a success. More people ate Gulf Shrimp during the campaign, and more people are aware of the difference between premium Gulf Shrimp and shrimp from other sources.

The biggest thanks of all goes to the thousands of restaurant patrons who dined at participating restaurants throughout Mississippi and ordered traceable Gulf Shrimp specials. Your selection of the featured Gulf Shrimp entrees influenced the purchase of over 11,000 pounds of traceable Gulf Shrimp during the promotion. Your responses indicated that over 50% of the diners surveyed considered participation in the program as a major factor in their decision to dine at those restaurants.

Of course, the promotion would not have been possible without a generous grant from BP, which supported The Focus Group's marketing efforts to bring the entire campaign to life. Look for future promotions from the MHRA, which promote Gulf seafood, its history and heritage in Mississippi, and its importance to our economy.

Mike Cashion
Executive Director
Mississippi Hospitality & Restaurant Association

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